Introducing new adtech platforms and solutions into an agency or a business can present challenges;
- It is time intensive, resource intensive and risk laden.
- The majority of adtech is built out of markets such as Israel, India, France and the United States. They are generally well funded, boast large diverse population bases and have their own specific market challenges that shape their adtech journey.
- Off the shelf they often don't translate to the New Zealand market.
Due to this, New Zealand brands and agencies are often left disillusioned, sceptical and less willing to invest their time into new adtech.
CORTECHS parent company KBR Digital, has been in market for 5 years working with dozens of local agencies. Through this time KBR has observed these challenges first hand.
We understand the challenges you face in a highly proliferated adtech market.
CORTECHS offer a suite of innovative products that answer real New Zealand market needs.